The Blog of Katie Dawn-Byrd

Making Good Websites Great.

Category: Online Marketing

How to Develop an Online Marketing Strategy

Success in internet marketing can only be achieved when there is a well planned online marketing strategy that is aimed to supporting the organizational goals.

Before any strategy can be crafted, there is a need for you to understand what your company is.  If you can afford to hire a specialist to help you, what they can do is extremely helpful.  They could recommend improvement to areas they see important and then suggest course of actions so that web presence is maximized.


Depending on your need, maybe you’d like to develop a marketing strategy that aims to support your present marketing or you intend to come up with an entirely fresh marketing strategy, these can be done.  You have to realize that when you plan and manage marketing programs, these can most of the time involve loads of tasks that may overload your current staff, hence the idea of hiring specialists.


Nothing beats a well planned marketing strategy.  When you hire experts to help you, the first thing to do is sit down and brainstorm what direction you wish your company to go and of course your goals.  Experts aren’t called experts for nothing so they do understand the hurdles B2B companies experience and how they get their products and services to their targeted audience.  They can assist and guarantee success of the marketing strategy.

Defining your market

You must have a clear idea who do you want to draw to your website and what they will be doing once they are in there.  Identifying your market is very essential and if you do not know your market, you’ll be selling in limbo.  Do not expect you will reach your potential sales and earnings.


Your online marketing strategy needs to be well integrated so that you will be successful in achieving your goals.  Website development and your other marketing media are essential for your success.  This is because these are the ways you can get your brand across various identified markets.  Your ability to do these will determine how well you are in creating brand awareness and establishing your desired credibility.

Your website will serve as your company’s hub; this is true to all online marketing strategies.  All your marketing efforts should direct your target audience to the website.  That is also why you have to make sure that your website appears to be professional, has extremely good content and has to be user friendly.  These are the essentials of an online marketing strategy.

Taking advantage of the power of Social Media, SEO, Content and Email Marketing will enable you to communicate your brand throughout the web.  As a result, you remain connected with your prospects and clients.  Each of these strategies can help you in the different phases in the buying cycle as these can influence buyers in various ways.


The aim of the online marketing strategy is to drive traffic to your website and not just traffic, YOUR TARGETTED traffic.  Hence, when you are on top on result searches, you are easily seen.  Using these strategies allow you to get in touch with your targeted audience by communicating to the uses of your products and services and eventually leading to booking a sale!